With millions of fans and a digital empire spanning multiple platforms, Squeezie’s influence goes far beyond viral videos.
At first glance, Lucas Hauchard — better known as Squeezie — appears to be just another wildly popular YouTube personality. But a deeper look reveals an intricate and fast-growing business ecosystem built around his personal brand. And while he’s frequently cited as France’s biggest YouTuber, one burning question stirs both curiosity and debate: how rich is he, really?
Behind the crown: An estimation of Squeezie’s net worth
By 2025, various audits, financial modeling platforms and data aggregation tools point to one surprisingly consistent estimate: Squeezie’s net worth is believed to range between €30 and €40 million. The median figure — cited by lama-fortune.com and Press Farm[7][10] — settles around €36 million.
That positions him as the wealthiest YouTuber in France, currently ahead of fellow digital heavyweights such as Cyprien and Tibo InShape. The trajectory is equally telling: in 2024, his fortune was estimated in the range of $15 to $21 million[3][5]. That means it has at least doubled in just 12 months, according to data verified by Net Worth Spot and StarStat[5][6].
“He’s not just ‘the French YouTube king’ like people say — he’s more of a media tycoon now,” says Kevin Ballanger, digital strategist and former content manager at a Paris-based agency. “Squeezie began building a brand long before most creators even realized they had one.”
YouTube income: Fluctuating but consistent
Despite all the diversification, YouTube remains a cornerstone of his financial structure. The platform reflects both his global reach and a steady income stream. According to figures compiled from us.youtubers.me and fr.youtubers.me[1][2], here’s what his most active channels generate:
Main channel: “SQUEEZIE”
| Month | Revenues (USD) |
|---|---|
| November 2023 | $101K |
| July 2024 | $67.5K |
| February 2025 | $50.7K |
| April 2025 | $27.8K |
Monthly average: $47,000
Secondary channel: “SQUEEZIE GAMING”
| Month | Revenues (USD) |
|---|---|
| November 2023 | $37.3K |
| December 2024 | $30.2K |
| April 2025 | $13.1K |
Monthly average: $25,000
These figures only include AdSense-related revenue. Brand partnerships, affiliate links, and Super Chat donations are not reflected in this data.
More than a creator: The empire behind the screen
Squeezie’s wealth comes from a highly diversified set of income streams. Off-platform revenue now contributes significantly to his financial stability and future growth. Here’s a breakdown of key drivers beyond YouTube:
- Twitch streaming: With over 4.3 million followers, revenue on Twitch includes subscriber income, ad revenue, and viewer donations — a figure estimated internally to be in the high six figures annually[9].
- Fashion and merchandise: His streetwear line, YOLO, launched in 2023, quickly sold out multiple collections and continues to expand distribution in Europe[10].
- Live events: The GP Explorer, a motorsport event featuring fellow creators, generated sponsorships and broadcast rights while enhancing brand equity[8].
- Music production: Singles such as “Rêves bizarres” and live performances contribute to an artist profile now taken seriously by industry insiders[7].
- Tech startup investments: Part of his revenue is reinvested in early-stage tech media projects, likely increasing long-term earnings potential[10].
Current earnings and growth potential
StarStat attributes a total projected income of $6.09 million this year — a forecast that includes YouTube earnings, Twitch, merchandising, music and beyond[6]. Add to that a sustained 4.7% month-over-month rise in YouTube subscribers as noted by Hype Auditor[4], and we may not yet have seen Squeezie’s financial ceiling.
He currently boasts over 18.5 million subscribers on his main channel. That audience serves as a springboard for nearly every vertical he touches — whether that’s a fashion launch, music release, or livestreamed racing event.
FAQ
How does Squeezie’s net worth compare to other French YouTubers?
According to lama-fortune.com and Press Farm[7][10], Squeezie leads the pack with an estimated €36 million fortune. He is notably ahead of Cyprien and Tibo InShape, who are believed to hold fortunes in the €10–20 million range.
What are the main sources of income for Squeezie?
YouTube AdSense, Twitch streams, fashion retail (YOLO), live event organizing (GP Explorer), music royalties, and early-stage tech investments collectively compose his major income streams.
How much does Squeezie earn from his Twitch streams?
Exact figures remain private, but analysis of activity levels, sub counts, and typical monetization models suggests he earns between $500,000 and $1 million yearly on Twitch[9].
What is the estimated value of Squeezie’s merchandise sales?
YOLO, his fashion brand, is privately held but projected to generate low seven-figure revenue annually, according to estimates gathered from industry benchmarks and limited public release data[10].
How does Squeezie’s music career contribute to his overall net worth?
His music adds diversified value — not just from sales and streams, but through festival bookings, collaborations, and licensing deals. It’s estimated to contribute a few hundred thousand euros annually[7].
