Across France and much of Europe, endurance athletes are leaning on apps and online platforms to plan their seasons. One name keeps appearing: Finishers. This rising player in the sports tech scene just secured a substantial round of investment aimed at expanding its reach into new markets and features.
Finishers closes €3.3M round to scale race discovery
Finishers, France’s largest platform for outdoor sporting event discovery, has raised €3.3 million in fresh funding. The round was led by a consortium of around 20 private investors, including notable sport and tech entrepreneurs. According to the legal advisors at Levine Keszler (source), the capital will allow the startup to grow beyond its French roots and further develop its platform capabilities.
The company currently aggregates thousands of endurance races—from 5Ks to Ironman triathlons—and has built what insiders consider France’s dominant race discovery tool. Athletes use the platform to search, compare, and register for events based on distance, location, type and date.
“We started Finishers to make the endurance scene easier to navigate,” says co-founder and CEO Hugo Jacomet. “This new funding boosts our ability to scale, not just our tech, but also how we support athletes across Europe.”
A competitive edge in a crowded digital race
The athletics tech space has seen a surge of competition in recent years. American heavyweight RunSignup has processed over $3 billion in transactions (source). New entrants like UK-based Movemint are attempting to disrupt registration flows with automation and mobile-first design (Movemint).
Still, Finishers has carved a strong niche by leveraging France’s robust endurance culture. The Paris Marathon alone sold 56,000 race bibs at €150 each this year, according to industry data. Other marquee events like UTMB Chamonix and the Marseille-Cassis trail attract tens of thousands of participants annually, many of whom rely on platforms like Finishers to discover and commit to these races.
| Platform | Focus Market | Key Metric |
|---|---|---|
| Finishers | France & expanding EU | Thousands of events in catalog |
| RunSignup | U.S. | $3B in processed transactions |
| Movemint | UK & Europe | Pre-seed funding round |
Where the new funds are headed
Finishers plans to use its €3.3 million to broaden both product features and market reach. The founders laid out a multi-pronged strategy:
- Enhance user experience: Adding intelligent recommendations based on running habits, geographic preferences and past event data.
- Expand across borders: Targeting Germany, Spain and the UK for initial rollout.
- Grow support for organizers: Introducing analytics dashboards and promotion tools to attract more race directors.
The startup also hopes to position itself as a community hub for endurance enthusiasts by integrating training logs, finisher stats, and volunteer coordination, all of which remain fragmented across the existing landscape.
A sector brimming with capital and potential
Finishers isn’t the only player attracting investment. Endurance Zone, a UK platform focused on athlete discounts and event sponsorships, recently secured backing from Worldpay co-founder David Sear (source).
Meanwhile, technologies continue to evolve. Supertri, a UK multi-sport brand, is exploring deeply integrated ecosystems that guide athletes from training to finish line (Supertri). Other startups are betting on data—like Danu’s AI-driven socks, embedded with 15 real-time sensors, being used by professionals to measure fatigue and gait inefficiencies.
According to forecasts from Stack Endurance, the European endurance tech market could reach $16.27 billion by 2030, giving Finishers ample runway if it solidifies its verticals now.
How will Finishers use the €3.3 million to grow its platform?
Finishers will invest in product development, especially AI-driven event discovery and user personalization tools. The team is also rolling out solutions for race organizers, including analytics dashboards and digital marketing campaigns. Geographic expansion is a major pillar, with Germany and Spain eyed as near-term targets.
What are the key features of Finishers’ endurance sports platform?
The platform allows users to search events by region, race type, distance, and date. It offers personalized recommendations, allows registration tracking, and stores historical race performance. It aims to become a “Strava for event planning,” merging training with calendar logistics.
Who are the main investors in Finishers’ recent fundraising round?
Finishers attracted roughly 20 private investors, primarily from sports, tech and startup backgrounds. Names have not been officially disclosed, though legal firm Levine Keszler advised on the transaction and confirmed the round on their site (source).
How does Finishers’ platform compare to other endurance event marketplaces?
Compared to U.S.-centric RunSignup or UK-focused Movemint, Finishers is geographically focused on France and beginning to expand across the EU. Its deeper catalog of regional race data, athlete reviews, and route previews gives it an edge in market specificity versus breadth.
What are the future plans for Finishers in the endurance sports industry?
Finishers plans to become Europe’s dominant race discovery and registration platform. Beyond that, the team is actively researching integrations with wearable data, club management software, and even carbon footprint tracking for more eco-conscious events.
